[新聞] FXO.Boss對韓國SC2電競的預言
看板StarCraft (星海爭霸2 - SC2)作者kira925 (1 2 3 4 疾風炭)時間13年前 (2013/01/15 23:10)推噓55(55推 0噓 53→)留言108則, 39人參與討論串1/2 (看更多)
ps論壇有翻 所以我就可以省點工夫了
FXO.Boss是"前"FXO的總經理 這也會反應出一些ESF團體的一些困難現況
http://fxoboss.tumblr.com/
http://playsc.com/forum/forum.php?mod=viewthread&tid=343594&extra=page%3D1
A brief look at Korea 2013
2013年韓國星際2一瞥
Greetings, and happy new year everyone.
2013 is going to be an exciting one for me, and I hope it is the same for
everyone in e-sports.
2013對我來說會是不錯的一年，希望對你們每個電競界的人來說也是
I have been taking notes on some patterns I am seeing in Korea at the
moment, and am now looking to analyse and potentially predict the future of
Korean SC2.
我在韓國時看到和記錄了一些東西，打算根據它們對星際2在韓國的未來做個簡單分析。
Before I start, I want to give a shout out to Mr Alex Garfield, from Evil
Geniuses. He probably has done a similar analysis and has made moves to
position him self correctly.
首先我想為EG的老闆Alex Garfield叫一聲好。他可能看到了和我差不多的東西，然後做
出了這個正確的判斷（指讓EG參加SPL）。
I will now explain my point of view.
With EG-TL joining proleague (which was the worst kept secret I have ever
seen in sc2 thanks to the ever so Awesome JYP and the korean gossip mill) we
saw the first 「FOREIGN」 (I want to put many 「『s around that word) team in
proleague.
The thing about this proleague is 1) You are locked in for 1 year, and 2)
the prize money is more than enough to fund an entire team in Korea for 12
months without salary (paying all expenses).
隨著EGTL參加SPL，第一次有一支「外國」戰隊出現在了SPL裡。首先意味著這一賽季裡
你不用幹別的了，而且如果你能奪冠軍，光獎金就夠付這一隊所有的開銷。
This is starcraft 2, so I am not going to compare it to brood war during its
hayday, but it kinda makes the GSTL and GSL look like playhem weeklies from
an analytical point of view.
因為現在是星際2，我不會拿星際1全盛時期來說事，但就算是現在，這個SPL也讓GSTL和
GSL看上去像是線上週賽一樣不值一提。
What I see this is, is a power push by proleague to shake out GSL. And its a
damn good one.
我認為SPL將會猛幹GSL，而且它會很成功。
GOMTV has never formally released its numbers for subscriptions and public
viewership, when requested for these numbers, they have outright refused to
give them out privately, which handicaps the ESF teams with obtaining
sponsorship. Most of the OGN online broadcast numbers are blatantly public,
and correctly so. This helps with luring potential investment, and
automatically puts the KESPA teams 1 step ahead of the ESF teams.
GOMTV從不告訴我們它的比賽有多少付費用戶和觀眾，即使私下裡要並承諾保密也不會告
訴你。這讓ESF戰隊很難去拉贊助。而所有的OGN的直播的觀看人數都是公開的，而且是準
確的。這讓SPL戰隊在獲得贊助上天生就比ESF戰隊強。
Locking in the teams for 1 year and having the number of broadcasts as it
is, will allow the fans to migrate to the KESPA teams. Lets face it, the
production, even though it would be in a 「e-stadium」 or 「giant lan cafe」
is still close to the GOMTV production minus the english casters. Casters
recently, do not have as much pull as people think, the numbers do not vary
dramatically from caster to caster like they used to. People are more
attached to players, but this is another story.
一個可以持續關注參賽隊伍一年的賽季和直播場次會把觀眾從ESF這邊拉向KESPA隊伍那
邊。面對這個事實吧，SPL的比賽的包裝，無論在電競館裡還是那網吧裡除了英文解說以
外都不比GOMTV的比賽差，而且最近這段時間誰解說比賽對觀眾人數的影響並沒有以前那
麼多，觀眾更看重選手們，這是等下要說的另一個方面。
Looking past the production of the KESPA run tournament, the prize money is
the most important part.
除了賽事包裝以外，獎金也是個重要的區別。
ESF will be lucky to have 4 teams remaining in its organisation by the end
of 2013. Why?
到今年年底，ESF如果還能剩4個隊在堅持都得燒高香了，為毛？
Well, for starters its damn hard to sell an ESF korean team, because the
event they play in does not allow you to use the numbers to lure sponsors.
You have to run on assumed numbers, and explaining why the numbers are not
made public to the participants to a corporate person is pretty embarressing.
事情是這樣的，你很難替一個ESF韓國戰隊找到贊助商，因為它們參加的比賽是不告訴你
有多少收看，讓你好拿這個數據去說服贊助商的。你得自己想辦法推測出觀眾人數，然後
去跟贊助商解釋這個即使對參賽隊伍也不公開的數字的可信性是件非常坑爹的事情。
Investor capital from teams like Azubu, EG, TL etc. will take the majority
of ace players from the ESF teams over time. It does not cost much to buy a
Korean ace, and the dramatic, emotional mentality of the korean pro gamers
basically means if you give them a good offer, they will get so emotional
about it that the current team has lost them forever.
資金寬裕的歐美和新興戰隊，比如EG，TL，AZUBU，很容易就能挖走ESF戰隊裡的核心隊
員，也不用花太多錢。這些韓國隊員對戰隊沒什麼感情，只要一份價錢不錯的合同，他們
抬腿就走。
I dare say this is the case with parting, but I dont know the story. So
don't quote me on it.
我敢說parting也是這種情況。但是因為我不瞭解內情，別拿我的話到處貼。
As the aces move on, and most likely crash and burn (the current environment
is a breeding ground for talent, the money environment in foreign teams is
not. I do not really need to explain my opinion on this) you are left with
struggling teams who have to re-do social media and re-advertise their
players only to lose them again.
好隊員一跑路，你就難受了。ESF戰隊目前水平還不錯，錢是真沒國外戰隊寬裕，你們也
都知道。別指望能重新培養出你的核心來，他們只會又一次被買跑。
So in the end the ESF teams will most probably remain struggling for the
remainder of the existance of ESF.
所以最後ESF戰隊都會面臨能不能活下去的問題。
Again back to the prize money, GSL's pitiful team league prize pool is a
huge reason to look at it and go meh. Its no secret that a large number of
the 『fan favourite' players do not prepare for the team league if it is not
a super important match. The public will notably mention IM as the best team
in the world, but they have had some miserable GSTL competitions, and its
easy to assume that they do not take it as seriously due to the money aspect,
this is heresay, but its safe to assume.
回頭說獎金。GSTL的獎金數目太可憐了，選手根本不上心。你們也都知道很多著名選手
都不把GSTL當回事，IM就出來賣了很多次，誰都知道是因為獎金做的取捨。
Proleague players live and breath proleague, the games have been a mixture
of awesome games, and disgustingly low quality games, but there is a mixture,
which keeps it interesting. The new maps from the map team have changed the
game slightly which makes it fresh and new, and the prize money is big enough
to make it worth while for any time participating. Proleague wins, hands
down.
SPL選手對比賽很盡力。SPL的比賽裡有些很棒，有些很爛，但它們混在一起就讓觀眾有
興趣一直看下去，地圖組做的新地圖也帶來了很多的新鮮感，足夠多的獎金也讓戰隊有參
加的動力。SPL會是贏家，投降吧。
The GSL-KESPA player trading block will end soon enough, and I dare say the
KESPA organisations will gather up enough capital to buy anyone that matters
to finish off the shake off.
那個不交易選手的協定很快就會結束，KESPA戰隊有足夠的錢想買誰就買誰。
What can GOM do? Well, properly support its teams would be a good start. But
I don't see that happening.
Gather further capital to increase production and prize money. This is
possible, but they are now competing in korea with the KESPA org for
sponsorships (team 8 for instance).
GOMTV可以做什麼？或者給ESF戰隊更多的支持可以起到效果，但我沒看到它在做這些事
情。找更多的贊助來包裝比賽和增加資金，這是有可能的，不過現在它在這方面也面臨著
來自KESPA的競爭，比如T8。
For those who dont know, south korea is pretty much owned by a bunch of
conglomerates. All the major companies are tied to a giant mother company in
some way, and the KESPA teams have most of them as sponsors or a part of them
as sponsors. So getting a huge company to sponsor GSL from Korea is going to
be almost impossible. GSL then needs to some how appeal to a foreign major.
Which doing a production in a school hall (or gym or something) won't
achieve. So GOM is essentially stuck in this rut.
As players become more desperate for money, and money coming from either
foreign teams, or proleague, I don't know how ESF can last.
有些讀者不太瞭解，在韓國有些非常大的公司會贊助電競，可它們大都是KESPA的合作夥
伴，SPL戰隊可以有它們的贊助，ESF戰隊想找一個就很難。而找國外大公司贊助又不是你
在小場館或小禮堂裡辦個比賽就能吸引到的。這是個無解的局面。
當隊員們越來越只看重錢，而錢在國外戰隊和SPL戰隊的那一邊，我不知道ESF戰隊有什
麼辦法可以繼續撐下去。
What would I do if I was Gretech?
要我是GOMTV我怎麼辦？
Sell GSL to KESPA and merge ESF and KESPA. The players don't like KESPA
sure, but its all about survival and money for them in the end.
把GSL和ESF戰隊轉讓給KESPA。選手們不喜歡KESPA，但是只有這樣才能維持下去。
*My writing is extra rusty today, and I was writing this whilst cleaning my
mothers pantry as she likes to keep things that are out of date*
寫得亂了點，我這是一邊寫一邊在幫我老媽收拾東西。
*I no longer am affiliated with the FXOpen e-Sports organisation, so this
viewpoint does not reflect the organisations opinion or direction*
我不再是FXOpen的管理人了，這個東西只代表我個人觀點。
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