[新聞] TB在TL論壇上的一篇文章
看板StarCraft (星海爭霸2 - SC2)作者kira925 (1 2 3 4 疾風炭)時間13年前 (2013/01/15 00:21)推噓64(65推 1噓 80→)留言146則, 38人參與討論串1/1
這是關於戰隊經營的 所以不是隨便看到他一篇就轉來
反觀一下他跟Husky怎麼敢用兩三個小企業就要經營一個戰隊
http://www.teamliquid.net/forum/viewpost.php?post_id=17522731
ESF business model is for the most part broken. It's not necessarily all their
fault, sponsors don't grow on trees and many of these teams do not have a
main source of income outside of that. Never gamble with money you can't
afford to lose. Right now it seems like there are some teams (and some of
those have now disbanded) who did just that, hoping to get sponsors later
down the line. You can't build a team on hope alone.
ESF的商業模式本身就是完全行不通的根本。這不完全是他們的錯，
贊助商不會自己長出來而且很多隊伍除了贊助以外根本沒經濟來源。
絕對不要去玩你輸不起的錢，目前看來有些隊伍(以及有些已經解散
的隊伍)正在這樣子賭博，希望可以博取找到贊助商的一線生機。
你不能單靠冀望來經營隊伍的。
More to the point, you can't build one on sponsors alone. In the words of the
wise and powerful Wu Tang Clan
更直接地說:你不能只靠贊助商來經營隊伍。來看這張圖吧:
http://24.media.tumblr.com/tumblr_l0ddxhHSvN1qzdl6ho1_400.png
Where can you draw revenue streams from? Well the clue is in the name,
streams. Not enough teams actively stream. When they do, not enough actively
understand how to put on a show. Learn a little English so you can
communicate with your fans in a really basic manner, do something
entertaining, organize something out of the ordinary, do customs, do
team-games. While you're doing that, consider what kind of media your house
can produce without requiring any real monetary investment. Interviews are a
given, all you need is a translator and a webcam. Turn the players into
personalities, show them outside of merely playing SC2, if you do that then
you can produce a wider variety of media which can be monetized by Twitch
and/or Youtube because people will want to watch your players and learn more
about them. Run in-house events and get someone to cast them. SHOUTcraft
House of the Swarm made it's prizemoney back in ad revenue on Twitch ALONE.
That's a $1000 tournament that just funded itself and promoted 3 teams and
all their sponsors while doing it. You don't even have to provide a
prizepool, they are your players, just have em play a few matches out of
their schedule to promote the team and make you some ad revenue.
你要從哪找金流? 名字已經告訴你了:實況流。沒有太多隊伍常態性
的在搞實況，而就算做了，也不知道怎樣把他轉變成一場秀。學一點英文
你就可以在禮貌上跟粉絲溝通，做些娛樂性的事情，搞些諧星行為，
化妝，打隊內賽。做這些事情的同時，思考你的隊伍在不需要真的投資大筆
金錢下可以經營什麼內容。對外接受採訪，你需要的只是Webcam+翻譯。
賦予你的選手個性，讓他們有了除了SC2以外的樣貌，做這些事情的同時
你就可以做出非常大量的娛樂內容，可以在Twitch跟Youtube上面得到
營收，因為人們想要看你的選手並且瞭解你的選手。
辦一些隊內活動，找人來當主播。上次我自己辦的SHOUTcraft
House of the Swarm單純靠著Twitch就把所有獎金賺回來，
那可是個1000美金的比賽，就可以支持自己並且同時宣傳
這三支隊伍跟他們的贊助商。你甚至不需要提供獎金，
記得他們可是你的選手耶。讓他們在練習的時程表抽出
一些時間來宣傳自己的隊伍並且讓自己得到一些廣告營收。
Merchandise the shit out of your team. Make desirable items of clothing
available via international retailers, there are plenty out there that can
handle all that for you and you just take home your cut at the end of the
day. Know what paid for this team-house? A t-shirt. 1 t-shirt. A 2 week run
of that t-shirt made enough money to fund the house FOR A YEAR. I'm not just
talking rent either, I'm talking utilities too. Obviously, no team actually
has the media reach that I do so I have an advantage but fuck, where are the
shirts? EG and TL know the score on that. Where is the merch? What about
posters with players on them? Let fans have posters on their walls of their
favourite players just like real sports. Hats, hoodies, trading cards. If you
sign sponsor deals with peripheral manufacturers, work with them to create
branded gear for your team which you can then sell to supporters.
想盡辦法榨出你的隊伍的商業價值。做些有趣的服飾賣給全世界，
能夠幫你做這些並且經營的商人比比皆是，你只要去找人然後回家
等成品就可以了。你知道Axiom的新宿舍錢怎麼來的嗎? T-Shirt
一件T-Shirt。我賣了他兩個禮拜我就可以負擔這個宿舍"一年的時間"，
這不是只有房租，是所有支出!
很明顯的，沒有隊伍有像我一樣已經開始搞這些媒體活動，
所以我稍微領先了他們一點。幹，但是T-Shirt呢? EG跟TL都已經
知道在這邊可以賺到錢。那還有什麼可以賣的?賣些海報怎樣?
讓你的粉絲在他們牆上貼滿他們最喜歡的選手海報，就跟
其他運動員一樣的待遇。帽子/帽T/選手卡，你不是只跟贊助商簽約
要錢，你要讓你的贊助商可以從中獲得利益，跟他們合作來做出
隊伍專屬商品來賣給你的支持者!
This is what teams need to understand and get into the business of doing.
In-game success has never been the sole factor in keeping your team afloat.
要經營隊伍要搞清楚一個隊伍要做什麼，在遊戲裡面的勝利
不是唯一讓你的隊伍存活的關鍵。
----
懷疑Axiom新家的可以看這影片:
http://www.youtube.com/watch?feature=player_embedded&v=V7y2Pj7b2vQ
然後那件T-Shirt長這樣:
www.rodeoarcade.com/collections/total-biscuit/products/total-biscuit-afmd-tee
http://tinyurl.com/bs3e5cq
--
你這麼說過： * *
人與煙火都像美麗的花一樣 在一瞬間綻放 然後凋零 *
* * 也許真是那樣子*
* * *
但 就算只有一瞬間也好 想要你在我身邊綻放 希望到了凋零那天也在我身旁
相同地 不論幾次 我也會在你身旁如花朵般綻放
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.113.49.86
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01/15 00:28, , 1F
01/15 00:28, 1F
這是我個人看法:
他其實想說的是 "你們這群韓國佬到底知不知道職業運動怎麼玩?"
我還想附帶問:KeSPA的隊伍 本身有營收嗎? 還是跟爪爪一樣"打慈善的"?
如果單靠賣T-Shirt兩個禮拜可以付一棟公寓一年支出
辦個隊內比賽就能收到一千美金 電競是玩不起來還是不會玩呢?
※ 編輯: kira925 來自: 140.113.49.86 (01/15 00:31)
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